The truth is that this story is really different and probably occurs every decade. No no it's not a decade summary.
I am less than summarizing periods, probably not decades it is too many events that shape your mind to start summarizing them so I skip the summary. In this story I combine hands with my partner Romy Silber Benit A little background and going into the project ...
Our first project together, we did in the previous decade in 2007, we designed the Theater Please Touch.
After this project we did not go back to work together. We realized that in design we are two alphas, that our approach to space and the source point is different. Although the aesthetic concept works well and yet there are conflicts that are likely to occur and for the sake of peace a home is probably better to give up. If I think about it in deeper layers, I think we both go from material to spirit and once from material to material In short as you understand there were quite a few issues. Alongside all this And I say it with my mouth full. We win together! So how do we not work together? She is with her precise aesthetic, with the in-depth look, the small details, the cleanliness and the character. And I am. Even just like her but otherwise, can't explain otherwise. Hard stuff ("That's not how I touch it") and less strokes, the more truthful material ("That rust is beautiful") is more thorny. But this connection gives rise to an aesthetically indistinguishable aesthetic, a combination of challenging (ambiguous) material palette, tons of black iron that turns into thin frames, a birch tree that takes the dots to extremes and is made on all wood surfaces to produce modularity (even in places that don't really need to) Produce language. Stacks of concrete have begun from this crazy reception desk (what ?! It's concrete casting ?! It's not iron ?!) through concrete shelves to the small details like dressing booth stools, rails (hanging rods), and even the dots in the logo. A mass of two-layer poly (poly) ace and turquoise shades that soften everything and give such a pleasing feeling, so that all the stiff raw materials become pleasant and inviting. So we went in together to design the new story store: at the Sharon mall We hoped something would change since 2007 (still more than a decade and so) so no. Definately not. Lots of teeth grinding, but the result ...
A winning combination.

All photos by the only one @itaybenitphotographer