Mechanic farmer and what's in between. About a month and a half ago, I received this quote: "Well then I also want a project with a construction fan" (This is not a project here, but it all started here) How fun to get such a message !!! Because it already contains a particularly great compliment when it comes from the one and only Eyal De Leeuw. Me and Eyal have a long journey of years on Instagram and here too, although we have never met, but know from a distance. I think we both didn't exactly know what each one was doing. We knew about the "areas of activity," but not exactly. exactly. Proper Disclosures: It was clear to me one day that this connection would happen (Ale to your attention;)) From here we finally met. After telling me about his amazing strings, he asked: "so what are you doing?" It was very easy after his explanation_ I said: "What you do only in 3D" My best guess so far. My life. The beginning of. Eyal "matched" me to the well-known Story brand ... who are launching a coffee brand called Beanz in collaboration with their flagship store in Sharona (Of Strauss-Elite) "They might want a logo or something about their coffee, which is grown on different farms, in different countries and their idea is: Farm to table / Farm to cup Will come from the farmers directly into the coffee machine, the most retired. " (Just mentions that I generally drink black coffee) I went into their site and started to think material, material for doing: Five parts from different countries that actually grow the coffee plant on the farm. With their slogan: "It's time for fresh coffee" To me it was already clear what was going to be there. No logo needed. I met with Anat Zimon Story Studio Manager to take a look at the space in question and understand for myself how and if it's going to happen "Do you have an idea maybe?" "The truth is that I usually work very intuitively and I read a little about the company and came to make them watches. Watches that talk about it's time to drink fresh coffee and not capsules. Watches that talk about different times in different countries and their sizes / diameters are different. Watches that talk about the process and like the roasting of the coffee is done in the heat and inside large drums that rotate, so also in the choice of shape and structure we will see the roasting process. Come on it! Going? Runners! You have two weeks. Oh my God, that's all I'm missing. So these two weeks after formulating the concept, I became a mechanic: Examines motors of different sizes and strengths, Coffee beans that get stuck, that crash, that disperse strong coffee scents in the studio (how can you concentrate like that ?!) Power feeds and power supplies, torques, weights and rpm. Oh rope! There were crazy headaches that I just had to get into the commander, alternatively maybe break some machine, burn an engine, or just stare and curse myself for this idea I came up with. (How I cursed God) But I'm not one of those who give up. So I didn't give up! I created a watch wall together with a small agricultural growing farm of the Arabica plant (the coffee plant that I was concerned about importing from abroad and not plastic) when the coffee farms of the company also grew from the farm. All of these together produce a mesmerizing and organic visual experience. That moves the spirit of the time 😉 The process and the company and everything as usual in the sacred tradition of handmade and RAW Materials without pinpoints, without polishing. The truth of the material