A very big project, maybe one of the biggest ones I've had to end these days And The Vera Hotel Tel Aviv on Tel Aviv's Lilienblum Street opens. It has been a very challenging journey following people who do not meet every day. Some who devote a great deal of thought, are very involved and on the other hand, are attentive to your creative freedom Danny Tamari from the hotel owners Contact me already a year ago. He contacted me to create lighting fixtures he saw at the hotel by the side of the bed in each room. 64 in number. Of course everything is handmade and that is to say a quantity cut, but it sits just right on my point of essence and my creative ways Mass Production By hand made Handmade mass production. Development of working method and preparation of "small machines" stencils that produce the possibility of precise repetition. I can make 64 identical lighting fixtures that are all handmade. It is possible! At the first meeting with Danny and Adi, I asked if he had a "wall of power?" And I would love to be a part of it. I showed him and Adi Sagi (who did an amazing styling job for the hotel) Works / walls I have already created. Map for the interest of the lighting fixtures closed and we set off. After a while he contacted me (Danny) again about the wall and told me you would be in contact with the hotel designer Yaron Tal and bang on the wall. We met and had a great connection, What's more, it is very restful that our studios (that's how they write it?) Sit 20 meters away - the most fun! We put together a number of options I built simulations and was mutually fertilized. I remember simply that Dani defined as well as the design language of the hotel inspired urban, natural materials, and without too much processing. Again it sits exactly on the essence of doing it from another direction. This time it sits on me for the truth of the material. Brass should be brass and should be given work, wood should be wood and not painted in an attempt to look like other material. Too bad. Ahh and they also said jazz "Think jazz with the pipes you make"! Then both me and Witnesses sat down and she mentioned musical instruments and I should think about the details that might characterize the dishes. I emailed and Hope we set off 100 different tubes of natural brass diameters are mounted on a black iron metal wall that will rust over time and also work constantly. I love this! And it's such a complicated wall and how much I cursed while ... He looks like: What is just pipes? But there was a very complex issue here in finding a solution, How do I put together like half a ton of "iron" in a simple way, in a way that 2 hands can do everything on their own. The wall has 3 layers: Bottom layer of wood cut with laser cutting A second layer of black iron undergoing laser cutting and meticulous bending And a third layer with three rows of brass tubes to create an overlap and a sense of depth. Installation is simple; I only thread tubes to precisely designated places by setting different diameters, already in laser cutting itself. Adding elements with buttons to create a sense of musical instrument, brass buttons, and come on, you can start playing. It always amazes me to see how from basic visualization to the realization of the idea, things go into reality and suddenly everything is alive and breathing. It is very exciting to me. 5m / 2m high wall that gives power, humor, urban, industrial, etc. Tell you ... At the back of the hotel reception. (In my fantasy, sound is coming out too, I hope that happens soon) It doesn't end here, Danny visited a show I did exactly a year ago 'wreck my leg' And see the lighting fixtures from the STRESS series I created. Ask if there are any hangers (no hanging lighting fixtures were on display) I prepared and showed him and my witness. They fell in love with me, and I made another 40 hanging fixtures for the rooms A lovely project with lovely people. And great fun. Thanks to Danny for the opportunity and openness. Thank you to Adi for the wonderful work and cooperation Thanks to Yaron Tal and the studio who designed with great talent a different hotel in its design Thanks to Amir Raveh for the installation help The film is a bit long but shows exactly the process of wall mounting (3 days to set up) Happy holiday! Some of the photos are taken by: Assaf Pinchuk