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18 Chazak st.
Tel Aviv-Yafo, Tel Aviv District
Israel

+972507652260

General Electric Digital

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The connection between information systems, technology / analogy and digital. A week ago I met a particularly beloved colleague.
My classmate of design studies 15/16 years ago. (Time flies with turbo engine without paying attention) He teaches at the academy and told me about the experiences as a lecturer in today's era. A story of how students are increasingly neglecting the workshop (which was a life lesson during their studies) and how everything becomes digital. Product / industrial designers develop applications in product building and not the product itself. Neglecting the work of compulsion and technologic understanding and sitting on the computer developing digitized. I don't know if I'm happy or sad about the changes that have taken place over the years The latter, but I argue that at some point we will go back "(in days and not sense) and look for the human touch, the little mistake, the beauty of the whole that is lacking in it. The emotion, and the beauty of the manual work. General Electric is a company known to all of us, Most of us know them on a daily basis from refrigerators and other electrical appliances, On somewhat less routine days, we know them from aircraft engines (huge engines, most of the aircraft we fly are operated by company engines) Over the years, technological and digital advances The company's digital division is the tool for operating and controlling the analog systems. I found in this small and distinguished division as the central pipeline, through which all the information goes through and through which the analogy that was previously activated by human contact today is done with the click of a button. (As if pushing a button that basically all digital systems built by man or more than his mind) It is the division that makes the analog / technological / digital connection. Then I decided that plumbing would do with a variety of technologies as well. Computer, laser programs, information / machine, handmade and digital work. This is without prejudice to the feeling that it does, and / or it does, but together they create the next thing like dependence between body and mind. Glass and aluminum tubes that were built in hand-blown and painted, A cut engine is painted and also handmade and then ... Within all of these will be projected (in digital technology), codes of information such as stalactites that create and generate movement within the engine and cause it to change color like flowers. The analog switches on digital and back. About the special art video Natalie Feldesman About the stunning Elinor Hashalom office design for Michael Michi Setter's studio

thank you for being Hagar Nissimov